Lenscrafters store in Hillsboro, Oregon.
(image source Wikimedia Commons)

LensCrafters Lawsuit: AccuFit False Advertising $39M Class Action Settlement Announced

Major Eyewear Retailer Agrees to Payout Following Consumer Allegations of Misleading Digital Measurement Claims

Class Action Lawsuit U.S.
2 min readJun 8, 2024

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In a significant development for consumers, LensCrafters has agreed to a $39 million settlement to resolve claims that it falsely advertised its AccuFit digital measurement system. This settlement is a substantial outcome for the plaintiffs who alleged that the eyewear retailer misled customers about the accuracy and benefits of the AccuFit system.

LensCrafters has been at the center of a class action lawsuit over allegations of false advertising related to its AccuFit digital measurement system. Plaintiffs claimed that the company exaggerated the precision and effectiveness of the AccuFit technology, which was marketed as providing better-fitting eyeglasses through advanced digital measurements.

Details of the $39 Million Settlement

The $39 million settlement addresses these allegations and compensates consumers who purchased glasses from LensCrafters under the impression that the AccuFit system would provide superior fitting eyewear. This settlement marks a resolution to the claims and offers financial redress to…

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